Track Racing Events
With five indoor Velodromes in the UK that can host significant spectator led events, the expertise currently available to promote events in the UK is quite small. There are some very competent and skilful promoters in the UK, who do not currently promote track events.
British Cycling and Madison Sports Group organise and promote events that other British promoters may not aspire to, but there is a great opportunity for British Indoor Velodromes to host exciting track events that will attract spectators who have previously been to a World Championship, UCI Track World Cup or the Six Day in London and Manchester.
Currently the only big meetings that attract capacity crowds in the UK are the Six Day in London and Manchester, the BC National Track Championships in January, and the Tissot UCI World Cup that is shared by Glasgow, London and Manchester, and yet the winter track season doesn’t finish until the Track World Championships which is March/April each year.
Velodream have a number of ideas and formats for track events, ideally delivered at Derby Arena, Emirates Arena Glasgow, Lee Valley Velopark London or the NCC Manchester Velodromes. These include never seen before races, that have proved successful with elite riders in training at Manchester Velodrome, and some new variations on traditional races that will have never been seen by a crowd before. Even with the UCI’s desire to change track cycling back to a summer sport, the British Velodromes have been built on the premise that track cycling is a winter sport, and each Velodrome could have one significant meeting each month during the winter!
Draft budget templates are available to support a particular themed track meeting, or there may be new ideas that Velodream can help develop.
Velodream have assembled a team of experts to deliver these events, covering these services and skills:
Brand building, display and marketing, Communications, Choreography, Commissaire and officials Management, Filming/CCTV, Language/Foreign visitor liaison, Lighting, Music Direction, Press and Media Liaison, Print and programme media, Race technology, Sound Direction, Spectator Communication Technology, Street Theatre, Ticketing, Website & Social media management.
Image Courtesy of Crankphoto